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How it works

From First Call to Move-In Day — We're With You Every Step

Finding the right senior living community can feel overwhelming. Our simple, guided process takes the stress off your family and puts an expert in your corner — at no cost to you.

Family meeting with senior placement advisor

Step one

We listen first

Every family's situation is unique. We start with a free, no-pressure phone or in-person consultation to understand your loved one's needs, preferences, health considerations, and budget. There's no commitment — just a conversation.

  • 30–60 minute call or meeting at your convenience
  • We ask about care needs, lifestyle, location preferences, and budget
  • Evening and weekend appointments available

Step two

We build your family's profile

Based on our conversation, we create a personalized profile for your loved one. This helps us match them with communities that truly fit — not just communities that have availability.

  • Health and care level assessment
  • Lifestyle and social preferences
  • Location, budget, and amenity priorities

Step three

We find the right communities

Using our deep knowledge of Baltimore-area senior living communities, we hand-select a short list of options that match your family's profile. We only recommend communities we know and trust.

  • We personally know the communities we recommend
  • Typically 3–5 carefully matched options
  • We explain the pros and cons of each

Step four

We tour with you

We coordinate and accompany you on tours of your top choices. Having an expert by your side means you know the right questions to ask — and you won't miss anything important.

  • We schedule all tours on your behalf
  • We join you in person or provide a detailed tour guide
  • We help you compare communities after each visit

Step five

We help you decide — on your timeline

Once you've toured your options, we help you weigh the decision. We answer questions, clarify contracts, and make sure you feel confident — never rushed. The right choice is the one your family feels good about.

  • Contract and pricing review support
  • Help navigating financial assistance options
  • No pressure — we move at your pace

Step six

We're there on move-in day

Our support doesn't end when you sign. We help coordinate the move-in process and stay in touch to make sure your loved one is settling in well. We're always just a phone call away.

  • Move-in checklist and coordination support
  • Introduction to community staff
  • Follow-up check-ins after move-in

Our commitment

Always free. Always honest. Always in your corner.

Her's & Her's is compensated by the senior living communities we work with — which means our service is completely free to families. And because we only recommend communities that are the right fit, our reputation depends on your satisfaction.

No cost to families

Our placement services are 100% free. Always.

No pressure, ever

We move at your pace and never push you toward a decision.

Honest recommendations

We recommend what's right for your family, not what pays us the most.

Ready to get started?

The first step is a simple conversation. Reach out today for your free, no-obligation consultation.